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Tu Sello Latino Gala at Long Branch featuring Latin culture

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Latin music is heard at New York City’s big radio stations, car decks on the roads, and northern Jersey venues such as MetLife Stadium in East Rutherford and the Prudential Center in Newark.

But Latin music’s big stars rarely come to the Jersey Shore. That will change, said Virgilio Lozano, of the Long Branch-based Tu Sello Latino marketing firm. Latino Heritage Month his gala will be held on Saturday, September 17th at his 10PRL event space in Long Branch.

“Music is the universal language,” said Lozano, who produced the Tu Cerro Latino Festival at Monmouth Park in Oceanport. “When you hear the rhythms, the music of Latin culture, you realize that we are all the same because Latin music connects us all, no matter where we come from.”

According to the US Census, New Jersey has over 1.8 million Latinos, with large communities in Long Branch, Freehold, Asbury Park, and Lakewood.

“The next step is to have a big show here because people are ready to enjoy this music on the Jersey Shore,” Lozano said. “It’s only a matter of time before entrepreneurs put more dollars into this market to get everyone into the market, not just Hispanics.”

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Language is not a barrier.

“Years ago Spanish artists had to crossover to be recognized by British audiences, but today Spanish artists no longer need to speak English…” Lozano said. “Bad Bunny doesn’t speak English and is No. 1.”

The Latino Heritage Month Gala will feature music and entertainment, recognition of local Latino businesses, Enrique Morones, founder of House of Mexico, as well as celebrities such as actor and human rights activist Jesus Nebot and wrestling legend Tito Santana. increase.