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Office aromas are now the hot new amenity to bring workers back – Commercial Observer

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Office landlords are reluctant to let everything go because they have discovered that employees have the option to work remotely and don’t have to be umbilically tethered to the workplace.

Even the smell of their building.

Alison Robey, global account manager for Air Aroma, a New York-based scent marketing firm, told property owners that they wanted to add a touch of freshness to the air and make their workplaces more comfortable and energizing. Demand for scents is soaring, he said. For companies that want smell to be part of their corporate signature.

Don’t assume that Aroma has a special place here in a company’s strategy to extract value for money from rented offices. But that’s part of the overall strategy, which includes outdoor terraces, gourmet food and drink, fitness opportunities, places to store bikes, and even golf he simulators and rooftop beekeeping. It’s part of our strategy to make the workplace more exciting and better than sitting on the couch.

“Here in New York City, for example, real estate companies are interested in scenting the building itself, not just individual tenant spaces,” says Lobay. “There are so many vacant offices these days. So what can real estate agents do to attract tenants?

Clients she has named include CBRE, the world’s largest real estate services company with a large property management division. Oxford Properties, the real estate arm of the Ontario government employee retirement system and co-developer of Hudson Yards; Office investor Coretrust Capital Partners.Luxury real estate impresario Michael Schvo’s Shvo firm recently has played a major role in the office sector.

Scenting commercial properties is common and has been around for a long time In the hospitality sector, like giant global commercial real estate broker CBRE, said Peter Miscovich, Executive Managing Director of Strategy and Innovation at JLL:

“Many boutique and luxury hotels have all developed scent profiles, some of which have been very successful,” Miscovich said. “We’ve seen this across the hospitality sector and we’ve seen it in retail spaces as well.”

For example, Resorts World in Las Vegas employs Air Aroma to deliver fragrance throughout the facility. The company also signed a deal with his Aircuity in Norwood, Massachusetts, to monitor the air “through hundreds of sensors throughout the facility,” a spokesperson said in an email. Casinos may be notorious for cigarette and cigar smoke, but monitors make sure patrons don’t have to breathe stale air and stench.

An Aircuity spokesperson said, “Our biggest markets are higher education and life sciences, and we have labs that take in 100% outside air, so optimizing airflow can reduce HVAC energy use by over 50%. I will.” Sarah Callahan said in an email. Aircuy filters also reduce carbon footprint and create a “healthier environment,” she said.

“It is also installed in public gathering places such as K-12 schools, office buildings and casinos. I can’t,” said Callahan.

The Marriott hotel chain has also adopted Aroma as part of its marketing strategy. According to an emailed statement from his vice president of brand operations Matthew Becher, Marriott’s 30 Bonvoy brands all have designated scents, some of which are Marriott’s Bonvoy. Available in boutiques. This has been part of the chain’s strategy for over 20 years.

“Fragrance is part of creating these unique sensory journeys that distinguish each brand and help create a memorable experience for every guest,” Boettcher said in a statement.

Scents are most commonly used in lobbies, public restrooms and fitness centers.

Hotel scents are so popular that it’s not uncommon to sell them to guests via candles, diffusers, and sprays.

Some scents are associated with increased productivity. In offices, citrus scents are used to make people feel energized or happy, he said. If you want to calm an employee who is worried about their boss returning to the office, lavender may be more appropriate as it has a more “calming, relaxing and comforting” effect.

Miscovich says peppermint “helps increase focus and increase alertness.”

Brookfield Property Partners is one of the world’s largest commercial property owners, with office buildings on five continents., No fragrance is used. A Citrovia spokesperson said,, The lemon-dominated outdoor garden will open in 2021 at Manhattan West, a high-rise office and residential development in Brookfield in the Hudson Yards neighborhood. The aim is to “enhance the construction experience,” with a mix of completed buildings and buildings still under construction, the spokesperson said. The garden has since been closed.

One thing to note is that some people are allergic to the scents and ingredients used to create the scents, says Miscovich. A bad reaction can pave the way for costly lawsuits, and companies will do almost anything to avoid this.

“The introduction of scents with the best intentions to increase focus and calmness is at risk of becoming problematic if even a small percentage of people have allergic or negative reactions. there is,” he said. “And given the current environment, most executives and senior HR professionals are paying close attention.

“Believe it or not, even the aroma of coffee attracts attention,” Miscovich said. “Yes, we have survived the crisis of the COVID pandemic, but there are still 400 to 500 people dying a day from COVID in this country. We have some HR people who are concerned, and introducing fragrance there could cause more complexity and difficulty than good.”

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